My Role

Lead Designer

Worked with

Tim Beddington, Creative Director

Objective & Rational

Shoreline Hotel is based in north Dublin County in a village called Donabate. A complete overhaul to their premises meant they needed all new branding. Their logo, color palettes and patterns needed to be placed on all collateral.

As the lead designer, I conceptualized their visual style, collaborated with the creative director, managed the client, and resourced/managed all third party distributors.